World Tourism Day (WTD) is celebrated every year by World Tourism Organisation (UNWTO) country members on 27 September since 1980. Aptly themed Tourism and Community Development, this year’s celebration brings to the forefront the potential that tourism has to promote new socio-economic opportunities and better livelihoods for communities around the world while highlighting the critical role that community engagement has in advancing sustainable development.
Tourism industry is indeed a competitive, dynamic and a people-based economic activity built on social interaction, and as such can only prosper if it engages the local population by contributing to social values such as participation, education and enhanced local governance. Congratulations to the Ministry of Tourism and Culture Malaysia and all of the tourism and culture industry players for their efforts to sustain and increase the nation’s tourism achievements and uplift the cultural aspects of Malaysia.
This year, the national celebration for World Tourism Day will be held at the Mall of Medini, Nusajaya, Johor from 26 September until 28 September 2014 through various smart partnerships with the private sector. I hope that the tourism sector will continue to retain its position as one of the largest contributor to the country’s growth. Malaysia is Truly Asia. Happy World Tourism Day 2014!