AFTER months of speculation on the actual opening date, the Johor Premium Outlets finally opened its doors to the public on Dec 2.
Last Saturday, it was officially opened by Prime Minister Datuk Seri Najib Razak.
The mall has become the talk of the town, and the most common question asked in casual conversations is: “Have you been to the Johor Premium Outlets?”
Immediately after Najib opened the centre, he toured the outlets and bought several pieces of apparel.
As the 70th outlet in the world, phase 1 of this upscale outlet centre will feature more than 80 designer and name-brand stores, offering impressive factory direct savings of 25 to 65 per cent every day.
Among the designer brands are Adidas, Armani, Brooks Brothers, Burberry, Canali, Coach, Esprit, Ermenegildo Zegna, Gap, Guess, Michael Kors, Nike, Oroton, Ralph Lauren, Lacoste, Royal Selangor, DKNY, Salvatore Ferragamo, Calvin Klein, Levi’s, Swiss Watch Gallery, Timberland, Tommy Hilfiger and Tumi.
Malaysians and shoppers from around the world who recognise the Premium Outlets brand will connect this project to the great shopping experiences they have had at other Premium Outlet centres around the world, such as Woodbury Common Premium Outlets near New York City and Desert Hills Premium Outlets near Los Angeles, California.
The upscale mix of international designers and quality name brand stores at Johor Premium Outlets is expected to draw customers from near and far.
It is estimated at least three million people will patronise the outlets during the first year of its operations.
Strategically located at the intersection of the North-South Expressway and the Second Link Expressway, Johor Premium Outlets is about an hour’s drive from the city centre of Singapore and about three hours from Kuala Lumpur.
The opening of the centre marked the completion of the purpose-built key road infrastructure works directly connecting Johor Premium Outlets to the North-South Expressway and Second Link Expressway.
The mall also features various food and beverage options as well as a wide range of amenities including an information centre, ATM machines, stroller rentals and wheelchairs, among others.
The Johor Premium Outlets is targeting a wide range of shoppers including locals and international visitors from Southeast Asia.
It will also serve as a hub between Resorts World Genting, which is about three-and-a-half hours’ drive from the Johor Premium Outlets, and Resorts World Sentosa, which is an hour’s drive away.
The Johor Premium Outlets is a project earmarked under the Economic Transformation Programme to boost the economy through tourism.
It is a venture between Genting Plantations Bhd and Premium Outlets.
The first phase of the Johor Premium Outlets has a total of 70 shoplots. The second phase will have another 60 lots, a water park and a 2,000-room hotel, and an international convention centre.
Source : New Straits Times