Launching Ceremony Audi KL Terminal Showroom

By Thursday March 18th, 2010 No Comments


His Excellency Dr. Guenter Gruber,
German Amabassador

Yang Berbahagia Dato’ Syed Mohamad bin Syed Murtaza,
Chairman of DRB-HICOM

Yang Berbahagia Dato’ Sri Haji Mohd Khamil bin Jamil,
Group Managing Director of DRB HICOM and Chairman of Euromobil

Yang Berbahagia Tan Sri Marzuki bin Mohd Noor,
Chairman of EON Berhad
Members of the Board of DRB-HICOM Berhad, EON Berhad and Euromobil Sdn Bhd,

Distinguished guests,

Ladies and gentlemen.

Assalamualaikum warahmahtullahi wabarakatuh.

Good Afternoon, Guten Tag! (Translation: Good day) and Salam 1Malaysia

1. It is indeed my pleasure to preside at this important occasion – the official launch of the Audi KL Terminal Showroom. I would like to convey my appreciation to Dato’ Syed Mohamad bin Syed Murtaza, Chairman of DRB-HICOM and Dato’ Sri Haji Mohd Khamil bin Jamil, Chairman of Euromobil Sdn Bhd, for inviting me here today.

2. The opening of this showroom marks a milestone in the history of Euromobil. It also reflects the private sector’s optimism about Malaysia’s economic recovery and future prospects.

Ladies and Gentlemen,

3. The government remains committed in strengthening the economy as proven by the unprecedented government stimulus packages in 2009 and continued economic reforms. The recent fourth quarter GDP numbers reflected the successful implementation of the stimulus packages by recording a growth of 4.5 percent. I believe and am hopeful that the worst of the global financial crisis is behind us, and we envision a good year ahead for Malaysia, and beyond.

4. As we are well into 2010, I see signs that with hard work, a commitment to innovation and creativity, and promotion of key areas of our economy, we will be able to surprise ourselves with a growth of 5 to 6 percent this year. I can assure you that we are sparing no efforts to achieve this growth and to help Malaysia achieve its goal to become a high-income nation. We want every Malaysian to have opportunities to be part of this exciting future as we uphold our 1Malaysia pledge, “People First, Performance Now”.

5. Similarly, the automotive industry also echoed the positive GDP growth. Total Industry Volume (TIV) sales in the last quarter of 2009 showed an increase of 20,753 more units sold than in the final quarter of 2008.

6. In the luxury car segment, the fourth quarter of 2009 showed an increase of 14% compared to the same period of 2008, despite the economic crisis during this period. For 2010, the Malaysian Automotive Association forecasts annual growth in Total Industry Volume sales of 2.5%, or 550,000 total units. This is indeed a positive sign for the automotive industry looking forward.

7. Clearly, growth in the private sector is critical to the nation in achieving its growth targets. The government will not be able to continue pumping the economy, so I urge the private sector to play its role in this regard. This can be achieved in three key ways: through investment, by increasing trade, or by stimulating domestic demand.

8. The retail and service industries are where consumers look for the latest trends and technology, which are important to national development and growth. This new showroom reflects these trends and will appeal to Malaysian consumers. Euromobil’s market analysis and subsequent decision to establish retail outlets in Malaysia indicates that domestic demand should be positive in 2010. Malaysians want to acquire higher quality products and to enjoy higher quality of life. I believe these bode well for Audi’s future business, as our lifestyles become ever more sophisticated and drive demand for your renowned motor vehicles. As a driving force for our economy, the private sector can achieve significant results when it and the government work hand-in-hand towards this goal.

Ladies and gentlemen,

9. Audi AG speaks of advancement through technology and innovation as the way forward in every aspect of its business. This approach has advanced Audi’s business. I especially appreciate when organisations reinvent their business models to strengthen their relevance in this competitive world. In this regard, I urge this approach, utilising innovation and reinvention, be emulated by all companies in Malaysia. This is a helpful lesson for our technology based industries, our manufacturing sector, and our logistics and service firms. If we continue to create and innovate, we will offer more value through our efforts. This will strengthen our revenue base and profits and will, in turn, support higher incomes for the workforce in Malaysia.

10. This philosophy is very much in sync with our approach for the New Economic Model. It will be unveiled for the Government’s consideration at the end of this month. A major portion of it relies on our ability to be innovative and creative, which will drive new, high-value sources of growth. We see these as key drivers for Malaysia to re-engineer itself and to compete in the global market. Together we shall re-engineer and overhaul, manage the bends convincingly and steer together at our nation’s ideal top speed.

Ladies and Gentlemen,

11. I would like to conclude by congratulating Euromobil and Audi AG on this successful trade relationship and the launch of this impressive showroom. My best wishes to both parties.

12. I would also like to commend the parent company of Euromobil Sdn Bhd, DRB-HICOM Berhad, for its role as a major player in the Malaysian automotive industry. From what I can see, you have made steady investments in many aspects of the auto industry and continue to contribute to its development.

On that note, dengan lafaz Bismillahirrahmanirrahim I hereby declare the Audi Kuala Lumpur Terminal officially open.

Terima Kasih.

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