Encouraging Response To Menu Rakyat

By Wednesday January 25th, 2012 No Comments

KUALA LUMPUR, Jan 25 (Bernama) — Only five months after Prime Minister Datuk Seri Najib Tun Razak launched the Menu Rakyat 1Malaysia (MR1M) programme last July 7, this initiative has drawn encouraging response.

The move, an effort by the government to enable people to obtain food at reasonable prices, has drawn the participation of 1,254 eateries as of Jan 12 this year, said Domestic Trade, Cooperatives and Consumerism Minister Datuk Seri Ismail Sabri Yaakob.

“This programme, which offers breakfast and lunch at a fair price, is voluntary, and all owners of restaurants can join in,” he says.

According to Ismail Sabri, the price offered by MR1M is fair and affordable by all.

For example, the maximum price for breakfast and lunch for restaurants in the Peninsula is only RM2.00 and RM4.00 respectively, while in Sabah, Sarawak and Labuan, the price is RM2.50 and RM5.00 respectively.


Patrons of MR1M eateries need not worry about price increases, as constant weekly monitoring is conducted by the Domestic Trade, Cooperatives and Consumerism Ministry to ensure that traders stick to the price stated.

Any participants found failing to adhere to the price stated will be taken off this programme, said the minister.

Even though the price offered is cheap and fair, there is no compromise on quality, he said, adding that the ministry is collaborating with health authorities in monitoring the cleanliness of the participating premises.


Ismail Sabri said the MR1M programme has drawn an encouraging response so far.

“At the start of its launch, only 611 premises took part, but now 1,254 premises have joined this programme as of Jan 12 this year,” he said.

The figure is expected to increase with the ministry continuing to ensure that the interest of consumers is safeguarded.

“With the price offered, we can see the pattern of the people’s needs and Demand, as the price has a bearing on the consumer’s power to decide which premises to choose,” said Ismail Sabri.


Change in menu is allowed under the MR1M programme, but participants are required to inform the ministry’s state offices or Business Development Division of KPDNKK in Putrajaya of changes or amendments to the menu three days in advance.

He said the ministry has provided buntings and posters for participating outlets in an effort to introduce the MR1M programme to all Malaysians.

Each participating MR1M outlet is required to display the buntings and posters as well the menu on offer. Announcements will also be made in print and electronic media.

The Smart Consumers 1Malaysia Portal provides a list of the participating MR1M outlets. Each participant is given an acknowledgement certificate and their name will be mentioned in the media.


Restaurant operators are encouraged to participate in the MR1M programme, as it is a two-prong strategy in not only assisting the public but also giving more business to food operators.

Restaurant owners who want to participate in the MR1M programme can submit their application to the ministry’s state offices or BPP, KPDNKK in Putrajaya.

Ismail Sabri said the ministry is trying to boost this programme by making more promotions in the media in an effort to provide more information on the programme, particularly for consumers in rural areas.

He said the ministry is trying to get the participation of more cafeterias in government agencies and higher learning institutions (IPTs).

“So far 28 IPTs with 41 cafeterias have joined the programme, while another 10 IPTs with 34 cafeterias have agreed to implement this programme,” he said.

He also said more information on MR1M programme will be made known to restaurant operators, particularly non-Malays, in an effort to attract them to take part.

Source : Bernama

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