Success Stories

Hole-In-One for Malaysia’s Golf Industry

By Tuesday April 28th, 2015 No Comments

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“Malaysia has long been considered as a golfing paradise in Asia, and we at the Malaysia Golf Tourism Association (MGTA) are proud to play a part in further developing the golf industry here and promoting the country as a leading golf destination, contributing to efforts under the Tourism NKEA.

Under the ETP, the MGTA has been tasked with coordinating efforts made by relevant stakeholders-golf course owners, golf resorts and golf media, among others-to promote and position Malaysia as an all-round golfing destination to international golf tourists.

We realised at the outset that a concerted effort is needed to promote Malaysia as a golfing destination and at the same time, generate buzz on the golfing experience in the country. And to be realistic, no golf club can singlehandedly embark on such an extensive marketing campaign.

Besides promoting and marketing golf tourism to global tourists, MGTA’s responsibilities also include auditing member golf clubs and courses to determine if they are export-ready, or deemed as having sufficient facilities and access for international golf tourists.

It is heartening that our efforts have received recognition by the World Golf Awards 2014, which named Malaysia as Asia’s Best Golf Destination. This award spells further opportunities ahead for golf tourism in Malaysia. We are confident that this segment has the potential to be a key revenue generator for the tourism industry.

In 2014, tourism receipts from direct golf activities reached RM310 million, up from around RM300 million in 2013. The figures from Tourism Malaysia are encouraging as the share of golf tourism has Ng Eu Shen President, MGTA risen in the last four years. If we take into consideration the ancillary services, I believe the golf sector’s role as a key revenue generator for Malaysian tourism is very real.

The accolade from the World Golf Awards also comes at a time of an improving outlook for golf in the Asian region with the addition of three tournaments scheduled for 2015 in Asia-Malaysia, Thailand and India-by the European Tour. Malaysia, with its more than 200 golf courses ranging from plantation golf courses to fairways in the heart of rainforests and championship-sized golf courses, will only stand to benefit further from this. We have already established ourselves as an exceptional host through the major golf events that are held annually in the country-the Maybank Malaysia Open, CIMB Classic, Sime Darby LPGA Open and Iskandar Johor Open.

We wouldn’t have been able to be where we are today without the guidance from Tourism Malaysia and the support from the local industry. Going forward, we will continue to work closely with Tourism Malaysia to cluster golf tour packages around major golf and festival events for the year ahead.”

Source: National Transformation Programme Annual Report 2014

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